As any visitor to this blog knows, I am a huge fan of independent children’s music and enjoy following the ever-changing world of social media. It is rare these come together, outside of the typical Twitter and Facebook Pages. However, earlier this month saw the launch of a new vertical social network, WiggleNation.com, dedicated solely to discovering and promoting children’s music.
WiggleNation.com is the creation of entertainment marketing professional Jesse Atwell. Previously an employee of Razor & Tie Entertainment (Kidz Bop), Atwell used his experience with children’s music brands to bring this new project to fruition. According to the official press release, Atwell is hoping to offer one of the most comprehensive catalogues of indie kid’s music on the web while creating a niche online community that serves a growing genre.
The site has two audiences, both independent children’s musicians looking to get their music heard and listeners looking for cool, new family-friendly sounds. The platform is built on Ning, a white label social network system sure to be familiar to many users. Musicians build a custom WiggleNation “artist” profile page where they post streaming audio, share music videos and utilize social networking tools. Listeners create their own profile, connect with other members and take advantage of Ning’s social networking and app tools. As another perk for members, WiggleNation distributes a free weekly MP3 download from selected artist members.
WiggleNation is set up to be a great discovery tool for parents and another way for artists, who may not have the A&R of a major-label artist, to get their music out to receptive fans. I look forward to tracking its growth in the upcoming year at a time when both social networking and kid’s music are continuing to grow.